Jeroen Bronselaer (b. 1978) is the CEO of Play Media and Executive Vice President Media at Telenet holding. He joined Telenet group in September 2010, where he initially was responsible for negotiations with broadcasters and content providers. Later Jeroen became responsible for Play, Play More and Play Sports, the Telenet group’s own entertainment products.
In 2015, he joined the Senior Leadership Team as Senior Vice President Residential Marketing, overseeing the positioning, branding and marketing of all residential products for both Telenet and BASE. His strategic vision and leadership have contributed significantly to the company's growth and market presence. In November 2020, Bronselaer became the CEO of Play Media, combining this with the strategic oversight of Telenet holding's other media assets/operations.
Before joining Telenet group, Jeroen was employed by the Flemish public broadcaster VRT. Initially a producer, he soon moved into business management positions within the VRT Media Department. Bronselaer has a Master's degree in Commercial Engineering and a postgraduate degree in communications from KU Leuven. He is known for his expertise in media and telecommunication and has played a crucial role in shaping the Telenet group's media strategy.
Jeroen Bronselaer is married to his childhood sweetheart and lives in Liedekerke with his wife and 3 children who are growing up way too fast. A former soccer player, today he mostly sticks to cycling over Flemish hills and French Cols due to a broken knee. His favorite holiday destination is Italy's Aosta Valley.
