How to create business value out of data and AI? And how can data product management help you with that? If you, like us, catch yourself wondering about these questions, you should talk to Kim Smets, data tribe leader at Telenet. Or maybe you could even join his team and face these frontline challenges together with us!
An ongoing transformation
The last few years, we went from using data and AI in a reactive way to a far more proactive way, really driving business improvements. Our challenge now is to accelerate this whole process to create continuous value.
Easy, relevant and famous
How we go about achieving business value is as easy as it is challenging. We have to make sure business people can easily use our work. So, it must be relevant for your line of work and your business priorities. And of course, people have to know and understand what we have to offer, so we can maximize the adoption of what we build.
Does it improve business?
Without a doubt, Kim says. The dream, where you get the right action for the right customer in the right channel at the right time, well, we turned it into reality. We came up with an AI system that can prescribe what is the next best action for any given customer at any given time. That can be a commercial offer like a cross-sell, a service-oriented message like, “hey, we noticed that your Wi-Fi is maybe not performing at its best, and here's how we can resolve that”. So that is a good example of how data and AI can help transform how we do our business.
Always that next step
There’s always a next step. Making processes faster, continuously improving them … The different teams in our data tribe are working on every single aspect of this. Making sure our products are being used to their maximum extent, optimizing internal processes.
These are exciting times to work at Telenet, especially in the data and AI team. Because in Belgium, we’re in the top league of our work. We’re very close to business, focused on making an impact. So, data talents with the right vibe, don’t hesitate, come work with us.