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Our photography

Have a look at our photography guidelines first.

General rules

Do!

Always use meaningful images.

They should add value to the content. An image is a first point of recognition what the content is about. Especially in hero banners or hero images since they are the first element on a page.

 

Try to avoid putting text over images.

Ensure that the main part of the image is visible and understandable when text is placed.

Don't!

Don’t overuse images on a page.

Like we said before: they should always add value to the content. If an image is not relevant, it's better to leave it out of the content.

 

Don't embed text in images!

You will encounter responsiveness and accessibility issues when you embed text in images.

Image shape

You can use images in a rectangular shape as you are used to.

Besides that, in order to make the pages a bit more dynamic and to create a bit more whitespace, you can also use the shape of the Telenet logo (squircle) as a mask for your images.

Example rectangle

Example squircle

Image placement

Try to be dynamic when placing images in your design. Use images to guide the user through content and to visually cluster information.

Example

Example